We are now empowering the Mercan Kimya flag, which we wave across 5 continents and 85 countries, with the borderless trade networks of the digital world. We are proud to make a strategic investment that will shape the trade of the future.
In order to combine our strong position in global markets with the dynamism of the e-export ecosystem, we became a partner in the company by acquiring a 30% stake in Fevup Brands, a technology-focused venture that manages the digital assets of brands in international markets and scales their e-export capabilities.
Goal: Intercontinental Digital Bridge
With this strategic partnership, we are integrating our traditional export power into digital channels by increasing our effectiveness in the major markets that Fevup Brands focuses on:
- North America
- Europe
- Middle East and North Africa (MENA)
- Southeast Asia
This investment we made is not just a financial partnership; it is one of the most concrete steps of Mercan Kimya’s digital transformation vision. By blending our production power with Fevup Brands’ innovative solutions and market knowledge in e-export, we aim to carry our brand to leadership on global digital shelves as well.
With our belief in technology and innovation, we are determined to carry our country's export potential into the digital future.
